Thursday August 28, 2008
Paul writes for a variety of print
and online publications. Watch this space for recent Sullivan
articles that highlight key communications products issues.
CRMA article published on 20.11.06
On November 6, Google announced it will use its technology to sell ads in the print editions of 50 major newspapers, including the New York Times, the Washington Post and the Chicago Tribune. In a three-month test, Google will auction off newspaper space online, with 100 advertisers bidding on space similar to the way they now bid on key words... Full
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AAPB column published on 21.10.06
The question I most often get from publishers
is: “Can anybody make money on the Web?” Or
this variation: “Do you know anybody who has made
money on the Web?” That’s literally the $64K
question. The answer is a resounding YES, but for many
publishers, Web profits seem as distant as ever... Full
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Newsletter 31.05.05
I don’t know about you, but I get a lot of e-newsletters in
my Inbox. I get e-newsletters from news sources, recreational sources, business
sources, and retail sources. Some of them are great, and I read them every
time. Some of them might be interesting, but are set up in such a frustrating
way that I eventually apply the spam blocker. And some are so bad, I wonder
why these people are wasting their money... Full
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CRMA newsletter 14.12.04
I confess, I have a tendency to fall for technology
that presumes to add a hard-headed scientific legitimacy
to Web site design. I mean, anything that will take us
out of the era of “I may not know web design, but
I know what I like” is to be welcomed. So therefore,
let me introduce you to Eyetools...Full
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First published in the Toronto Sun
A classic from the original SM website five
years ago that we just had to keep…Full
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