Vol 4 No. 8

Wednesday July 23, 2008

Communications Planning

Know what you want to say, and who you want to say it to:
Successful communications planning addresses corporate objectives by identifying the key messages audiences are waiting to hear. The foremost key message is the brand promise, that pact you make with your customers, clients and other stakeholders. Your audiences expect you to keep your promises – your communications program is your way of demonstrating that you are doing just that.

Measure your effectiveness:
To ensure communications planning gets results, Sullivan Media implements measurement mechanisms which test the effectiveness of your communications program. We gauge your audience’s reactions to your messages and report the traffic on your Web site, giving you the facts and demonstrating your progress on an ongoing basis.

Applying Sullivan Media’s expertise to your industry:
Sullivan’s specialization in the development of communication plans and strategies is grounded in more than 30 years of hands-on experience in print and broadcast journalism, publishing and Web development. Our broad range of media knowledge allows us to provide clients from all industries and disciplines with solutions to their communication needs.