Vol 4 No. 8

Wednesday July 23, 2008

Media and Audience Relations

Talk so your audiences will listen:
Audiences listen to organizations that understand their needs and demonstrate that knowledge through their communications. Sullivan’s 30 years of experience in media enables us to craft messages that are newsworthy and capture the attention of target audiences.

Use every opportunity to your advantage:
Every encounter with media, even if it comes at a time of crisis, is an opportunity to deliver effective messages to your target audiences. That’s when the media are paying attention, and they don’t often come knocking at the door. Sullivan teaches effective media techniques that enable you to direct an interview to what you want to say, and provide reporters with the right information to produce a good story.

Sullivan’s media and audience relations tools:

• Creation of media coverage objectives: Pursue your agenda rather than react to the media’s agenda.
• Training: We work with your spokespeople to build print, live and taped broadcast interview skills.
• Situation management: We provide counsel on ongoing and acute media issues.
• Get heard, again: We help our clients foster ongoing relationships with key media outlets.
• Hands-on tools: Sullivan Media works with in-house communications teams to develop and deliver media materials. We also provide materials on a contract basis, from press releases that media won't ignore to story ideas, news and feature articles, and opinion pieces.
• Media monitoring: Track your current and on-going coverage in all media – print, online and broadcast.