Vol 4 No. 8

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Wednesday July 23, 2008

Web Analysis

Sullivan Media helps you communicate with the fastest growing audience in history.
Sullivan Media helps clients understand the value of the Web to their organization. We identify clients’ needs and objectives and translate them into strategic Web requirements, covering everything from concept to implementation. We are happy to work with clients’ inhouse developers, recommend qualified developers, or set up a request-for-proposal process to identify a suitable developer.

What’s the Web doing for you?
Statistics show that now, more that ever, it’s time to have an effective Web presence.

See Paul’s presentation on the Power of the Web, Outside the Box, here.

Sullivan Media offers clients a cutting edge advantage with our Web effectiveness assessments. We determine whether your site makes and keeps your brand promise, whether it will attract visitors and whether it is realizing its revenue potential.

Sullivan Media’s Web Services

Web Strategy: Interactive Communications Planning
We develop online media planning, advertising campaigns and business plans developed specifically for the Internet.

Web Development: Information Architecture
Superior Web design relies on sound information architecture. We define content and functional requirements first – creating a blueprint for your Web site that will save you time and money.

Content Development and Management
What you say and how you say it is the key to successful branding – both off and online. We ensure that your Web content is always on target while helping you plan for the long-term.

Creative Design and Usability
We are masters of elegant usability; we are not interested in bells and whistles for their own sake. Our creative team delivers graphic designs that enhance your company’s brand, as well as intuitive navigation that effortlessly directs your customers while holding their interest.

Technical Design
Sullivan Media will show you how you can manage your daily operations over the Internet, streamline production, improve efficiency, reduce overheads and increase sales. Our expert programmers produce scalable solutions that integrate operational, e-commerce and marketing objectives with a sharp eye on the future.

Database Design and Development
Ensure usability by being able to distribute and collect key information through your Web site. Our Content Management technology enables individuals at all levels of programming experience to update information through a standard Web browser.

Interactive Research/Reporting
Looking for tangible results? Sullivan Media gives you the tools to measure success with sophisticated traffic reports, polling, user profiling, online focus groups and custom database reporting.


 
Key questions to ask about Web sites:
Audiences want information in 4 seconds. What do they get from your Home page in 4 seconds?
Does your Home page tell visitors exactly what you do?
What does it ask them to do?
What is your product; how can you sell it?
Does the site have consistency of voice and design?
Have you made the most of interactivity – a crucial element in communicating with Web surfers?
Does the site fully exploit the unique value of the Web?
What’s new and exciting on it?
Does it communicate, period? If so, does it say what you want it to?

 

 
 
Telephone: 604.685.4742 Fax: 604.488.1122 Email: psulli@sullivanmedia.com
Copyright Sullivan Media, 2005