Vol 4 No. 8

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Wednesday July 23, 2008

News you can use

The media are evolving at a breakneck pace, constantly introducing trends that successful companies make it their business to know about.

Check News You Can Use regularly for articles we think are important.

E-Commerce finishes year up 25% over 2005
Posted by the Center for Media Research on www.mediapost.com, January 11, 2007
comScore Networks released a report on consumer online retail spending at U.S. sites during 2006, including the holiday season. For the full year 2006, online retail spending reached $102.1 billion, marking a 24-percent increase versus 2005… Full text

Is privacy overrated?
Posted by www.mediapost.com on January 12, 2007
When e-commerce began, many retailers were wary of infringing on consumers' privacy — and with good reason. Survey after survey showed that privacy and security concerns were the primary reasons many shoppers were hesitant to buy online. But that was then… Full text

How to measure SEO success
By Todd Friesen in the January 2007 edition of OMMA - the magazine of Online Media, Marketing and Advertising
There is a "Simpsons" episode titled "The Springfield Files" in which Homer, after having had quite a few beers at Moe's Tavern, sees an alien wandering through the woods. The alien says, "Don't be afraid," but Homer screams and runs away, obviously terrified of that which he does not understand. The alien preaches peace and love, but all Homer sees is scary, glowing, green skin. I think this is a little bit like the problem people have with search-engine optimization… Full text

 


 

 

 
 
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